About — a long answer to a short question
In 2024 we opened a single counter on 150 Meter Road with one rule: if a customer asked us whether the iPhone in their hand was real, we owed them a real answer — even when the answer cost us the sale.
2years later that’s still the rule. Everything below is just paperwork to back it up.
No founding myth. No round-table photo with arms folded. Just the dates, in order.
Two cousins, one cash drawer. We sold Nokia chargers and refused to stock the cloned ones, even though they had better margins.
The first signed paper that let us promise — in writing — that what we sold was what we said it was. Still framed by the front door.
Nothing changed about the rule. The shelves got longer, the queues got longer, the rule stayed.
Counterfeit electronics are the highest-margin scam in the region. Most shops survive on it. We picked a different way to keep the lights on.
Footnote — every unit that arrives at our dock is logged, opened, and checked against the distributor’s manifest before it touches a shelf. The intake clerk is Hawre; you can ask for him by name.
We, Tajajlub General Trading Ltd., trading from 150 Meter Road, Erbil, do hereby commit, in language that is not lawyer’s language, to the following:
Every device on our shelves arrives from an authorised regional distributor with paperwork we can show you. No grey market. No off-truck deals. If a unit cannot be traced to a real source, it is rejected at the dock — even if it costs us a customer that afternoon.
One label, in USD and IQD. No “customer price”, no “friend price”, no quiet mark-up at the till for someone who looks like they can afford it. If a discount happens, it appears on your receipt with the reason written on it.
Warranty claims are handled in-store by a person whose job title is exactly that. No phone tree. No “send it to the manufacturer.” Bring the device, bring the receipt — or just bring yourself, we keep the receipt for you — and we’ll start the claim in front of you.
Stamped on intake; renewed every January. The original lives in a paper file behind the counter — ask if you want to see it.
We don’t employ a call-centre. Four of the eleven names on payroll are below — the rest are on the floor today.
Opened the shop in 2023 with two shelves and a borrowed cash drawer. Still on the floor most Saturdays.
Runs the warranty desk. If your device is broken, she is the person you actually want to talk to.
Logs every serial on arrival. Has rejected, by his count, 312 counterfeit units in 2025 alone.
Repairs in-house when a fix is faster than a swap. Won’t hand a laptop back if he’d be embarrassed by it.
The shop is at the corner of 150 Meter Road, Ganjan City, Gate 2 — the unit with the orange awning. It is open every day except the first day of Newroz.
Get in touch150 Meter Road, eastbound
the long straight one with the date palms
Ganjan City, Gate 2
the tall glass towers — keep going
Look for the orange awning
ground floor, between the bakery and the optician
Push the door — bell on the right
Hedi or Lana will look up first